Dannon® Foodservice To Highlight Yogurt Products That Align With New “Inspire Goodness” Positioning
Dannon® Light & Fit® Nonfat, Dannon® Oikos® Greek Nonfat And Dannon® Yogurt Made With Whole Milk Are First In Portfolio To Meet Consumer Demand For Transparency And Cleaner Labels
November 29, 2016- According to the Natural Marketing Institute, 71% of consumers want all natural ingredients in their yogurt. 1 To help operators meet patrons’ demand for transparency and cleaner labels in the food they eat,Dannon® Foodservice is introducing three transformed product lines: Light & Fit® Nonfat Yogurt, Oikos® Greek Nonfat Yogurt and Dannon® Yogurt Made with Whole Milk. In sync with Dannon’s mission to bring health through food to as many people as possible, the new products appeal to consumers seeking protein, less sugar** and recognizable ingredients.
LIGHT & FIT
These products support Dannon Foodservice’s new positioning of “Inspire Goodness,” which communicates the brand’s deep-seated belief that yogurt can make a difference. To do this, Dannon Foodservice will serve as a health and wellness partner to its customers; embrace the global company’s mission to provide health through food; and continue to offer a broad, on-trend yogurt portfolio of America’s best-loved brands.
Courtney Firlit, Senior Manager, Portfolio Strategy & Innovation of Dannon Foodservice, said, “We’re excited about helping roll out the newly transformed Light & Fit, Oikos Greek Nonfat and Dannon Yogurt Made with Whole Milk to our foodservice customers and their patrons. These products are the first of many we’ll be offering that include ingredients people want and appreciate. Through a variety of snacking options and menu inspiration, Dannon embraces the opportunity to work together with foodservice operators to make inspiring goodness a way of life.”
The company also plans to introduce transformed Activia® and Dannon® Oikos® Greek Yogurt Made with Whole Milk, as well as yogurt drinks, in Q1 of 2017.
About Dannon Foodservice:
Dannon was founded 75 years ago on yogurt’s ability to improve lives. Headquartered in White Plains, NY, Dannon Foodservice continues to uphold the deeply engrained belief that food can do a world of good. As a health & wellness partner, Dannon knows yogurt has the power to deliciously provide many of the nutrients consumers need. Its portfolio of America’s best-loved brands includes Dannon®, Oikos®, Light & Fit®, Activia®, Danimals® and Stonyfield™ to help chefs and operators meet trends today and innovate for the future. Dannon Foodservice inspires goodness through menu creativity, a commitment to sustainability and better-for-you snacking options. For more information, visit www.dannonfoodservice.com.
1Natural Marketing Institute, 2015
*Learn more at dannon.com/ingredients.
**Sugar content has been lowered from 19g on average to 14g per 5.3 oz.
***Enjoy occasionally as part of a balanced diet and healthy lifestyle
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